ELITE Lake

Privacy Policy

Last updated October 12, 2026

This policy explains how ELITE Lake collects, uses, stores, and protects personal information shared through elitelake.com and its inquiry forms. Personal information means information that identifies you or can reasonably be linked to you. This website introduces ELITE Lake Real Estate, ELITE Lake Rentals, and ELITE Lake Home Services, including ELITE Lake Home Watch.

Scope and Related Websites

This policy applies to visitors, prospective guests, property owners, and people who contact us through this website. Bookings, payments, and activity on our separate Rentals website are covered by the ELITE Lake Rentals Privacy Policy. Please review the notices and agreements presented by ELITE Lake Home Watch when requesting services through its website.

Information We Collect

  • Details you give us in a form or communication, such as your name, email, phone number, property address or town, property details, service interests, plans, and message.
  • Your choices, such as newsletter sign-up and text message consent.
  • Technical details sent by your browser, such as IP address, browser type, the page you were on, and how you arrived at the site.

How We Use It

We use your information to answer inquiries, coordinate the services you request, send updates you signed up for, understand inquiry referral sources, prevent fraud and spam, and meet legal obligations. Inquiries are saved in our website records before being routed to the relevant service team and, when configured, the customer management and email systems we use for follow-up.

Browser Storage and Third-Party Content

The website uses browser storage to remember referral information and to support private administrator sign-in. Embedded video, maps, and spam-prevention services may receive technical information from your browser and use their own cookies or similar technologies. Their privacy policies apply to their handling of that information. You can manage cookies and storage through your browser settings, although blocking them may affect parts of the website.

The Rentals website separately describes advertising, identity resolution, data enrichment, and booking technologies in its own privacy policy. Those disclosures apply to that website and are not a statement that this website uses the same technologies.

Text Messages

Providing a phone number alone does not enroll you in text messages. If you choose an optional text message consent box, the specific brand named in that box may send the messages described there. Consent is not required to submit an inquiry or purchase services. Message frequency varies. Message and data rates may apply. Reply STOP to opt out, HELP for help.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties.

Sharing

We do not sell personal information collected through this website. Subject to the text messaging restrictions above, information may be provided to the relevant ELITE Lake service team and to providers that help us host the website, manage inquiries, send email, or prevent spam, only as needed for those purposes. We may also disclose information when legally required or necessary to protect rights, safety, or property. Our other websites and outside providers have their own privacy practices.

Data Retention

We retain information for as long as reasonably needed to respond to you, maintain our customer relationship, document communication choices, meet legal obligations, and resolve disputes. A deletion request may not remove records we are legally required to keep, including limited consent records where needed to document your choices.

Your Choices

You can unsubscribe from emails using the link in a message and opt out of texts by replying STOP. Depending on applicable law, you may have rights to access, correct, or delete personal information, or object to certain uses. Contact us to make a request. We may need to verify your identity before providing or changing records. We will handle requests as required by applicable law.

Security

We use reasonable safeguards to protect your information. No method of transmission or storage is completely secure.

Children's Privacy

This website is not directed to children under 13. We do not knowingly collect their personal information. If you believe a child under 13 has provided information to us, contact us so we can review and remove it as appropriate.

Changes

We may update this policy as our services or legal obligations change. The current version and its last-updated date will be posted on this page.

Contact Us

Call 262-254-6688, or write to ELITE Lake, Landmark Center, 772 W Main St, Suite 202, Lake Geneva, WI 53147.